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Content

Content teams are critical in driving understanding and engagement through content practices. Many facets of content planning, writing, and publishing, impact accessibility.

While design and development help enable content teams by providing tools to support their work, the content teams ensure access and engagement with every new piece of content they publish.

Let’s explore the ten steps you can bring to your work to deliver more accessible and engaging content.


10 steps for delivering accessible content

There are ten essential steps you can take to improve content accessibility:

  1. Tell your story with text
  2. Write for your audience
  3. Structure your content
  4. Describe images
  5. Make audio and video more accessible
  6. Clearly identify links
  7. Communicate with your users
  8. Create inclusive content
  9. Reference our writing guide
  10. Ask for help

Let’s review each in detail.