Skip to main content

Engaging our audience during content development

People with lived experiencesOpens in a new window have better insights into how they approach care and how they prefer to be addressed.

Consulting with them will help uncover missing gaps and solutions that will benefit the entire audience.

šŸ’”

Suggested approach

Create content with the audiences we serve


We discussed in Communicate with your users the value for the content team to connect with disabled users and community organizations.

We are also asking the design team to test across various ranges of disabilities and for the code team to test with users.

Reviewing content with people from diverse backgrounds creates a new perspective on ensuring content, access, and formats achieve the desired impact.

šŸŖ„

Putting it into action

1ļøāƒ£ Self-reflection: have I considered how content and different content formats can best serve the audience?

2ļøāƒ£ How might I gain insights from people with different lived experiences who engage with content differently?

3ļøāƒ£ Review content with people from diverse backgrounds

More detail on ensuring the representation of diverse groups can be found in theĀ Market and user research considerationsĀ section of this guide, with specific detail in theĀ Recruiting and participantsĀ section.