4. Stay on top of the maturing inclusive design practice that is evolving product and service outcomes service outcomes

Through the LifeWorks Inclusive Design Guide and other practices and training, the product and care teams continue to build inclusive maturity. This growing maturity will impact product and services in various ways that can be measured and articulated.

The inclusive design process is nascent and evolving, with different areas of the organization at different stages of expertise, practice, and outcomes.

Considering the rest of the guide, touched upon areas include both strategic and technical initiatives across:

• Customer modelling
• Market and user research considerations
• Writing guidelines
• Accessibility practices

Customer modelling represents an opportunity to grow customer knowledge and insights across marketing, sales, product, and care teams yet to be put into practice.

Market and user research considerations include strategic and tactical considerations that the product research team is working to put into practice, with new insights and outcomes yet to be determined.

Writing guidelines represent a series of best practices that impact the care plan content and are shared across the broader product writing team for consideration in their day-to-day work.

Accessibility practices have been shared with product practice leadership to set a series of guidelines and objectives for enhancing the existing but incomplete practices for continuous delivery.