Marketing considerations
Through the objectives set with the product team and in consideration of best practices for inclusive design, we recommend the following considerations when communicating product outcomes to prospective clients:
- Understand intersectionality as a vital focus of meeting the needs of diverse groups.
- Promote inclusion over personalization
- Use our writing guidelines to understand product and care plans development and communications and to bring these careful considerations to marketing communications.
- Stay on top of the maturing inclusive design practice that evolves product and service outcomes.
Let's review these considerations in more detail.