Understanding team alignment
By collaborating on and contributing to a shared understanding of users, each organizational unit can apply its unique lens(es) while maintaining a more robust shared knowledge about the actual beneficiaries of an organization's product or service rather than hypothetical and disconnected models.
For consideration
Various organizational functions have unique user perspectives that contribute to fulfilling business objectives.
Sales and marketing could benefit from knowing about the beneficial users (key targets).
UX and product could benefit from knowing who purchases the product and added insights from the organization's various touchpoints outside the product.
Clinicians could work with research to anonymize data to develop better feedback loops on wellness KPIs and critical user needs.
By rallying around the product or service users, an organization benefits from a more holistic view of impact, client value, and opportunities for improvement and growth that fuel creative solutions and innovation.
For consideration
Best practices are not enough. We must engage with the audience, understand their lived experiences, and be adaptive to them.
Suggested approach
Each area of the organization must be considerate and adaptive to people's needs across a spectrum of diversity.
For consideration
Without organizational alignment on this objective, any particular gap in communicating or delivering products or services (and all the areas responsible for accomplishing this) can increase the risk of underserving, alienating, or offending someone or a group of people.