Navigating the guide
The guide consists of six modules that form the basis for a shared understanding of practice and specific guidelines for various organizational groups.
These six modules are:
- The benefits of inclusive design
- Cross-organization customer modelling
- Market and user research considerations
- Our writing guidelines
- Accessibility guide
- Sales, marketing, and client communications
- Modules 1 and 2 are foundational for building a shared understanding of how inclusive design can impact the organization and setting a foundation for cross-organization alignment on customer experience outcomes.
- Modules 3 and 4 highlight practices impacting ongoing customer knowledge and communication related to product and service delivery.
- Module 5 focuses on aligning content, design, and development toward delivering the most accessible product experience.
- Module 6 provides specific detail on sales, marketing, and client communications, beyond the writing guide.
Guide callouts
Throughout the guide, you’ll find the following highlights for quick reference and further reading.
For consideration
This call-out highlights and summarizes key concepts across the course to help you better understand them.
Cautionary examples
This call-out points out examples to watch out for while implementing inclusive practices.
Suggested approach
This call-out provides guidance on the next steps that will yield the best possible outcome.
Suggested additional resources
This callout suggests credible articles, videos, and other references for further research.
Putting it into action
This call-out narrows down the learnings into actionable steps.