Module. 3Market and user research considerations
Introduction
Primary research question
How do we validate Total Mental Health is delivering value to diverse user groups?
Inclusive research priorities
From an inclusive research perspective, the primary considerations that will inform this include:
- Representation (considerate of the diversity of employee groups) across research activities.
- A deep understanding of the participant relationship to care based on specific differentiating human and sociological factors (see Module 2 for a breakdown of these factors).
Inclusive research considerations
We need to acknowledge the following:
- Each research exercise or project we conduct will not represent the full diversity of the audience we serve. There's no way to make that happen due to the scale of intersectional considerations and the nuance of individuals.
- Recruiting practices don't always allow us to be intentional about diverse representation through an upfront screening exercise.
Considerate of this:
- When we understand the data model around what information allows us to understand more of a person's lived experience, background, and relationship to mental health, we can be intentional about gathering these details over time to build a more fulsome picture of our nuanced customer base.
- We can collect this information during recruiting or, if not possible, as a questionnaire during the research.
- We can intentionally connect with audiences not represented during prior research.
Enabling new learnings
With this information as part of a standard set of objectives for each research project, we can start to triangulate findings to the diversity of the audience.
Over time, we'll build a nuanced set of intersectional factors and findings that can be reviewed to find new patterns and priorities for engagement, product and service decisions, and future research.
Let's consider the data model that enables all of this.