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4. Acknowledge the mental health complexities of clients

Impact and approach

People most likely to seek mental health treatment may come from complicated and diverse backgrounds that can lead to atypical behaviour and experiences.

Affirm their complex histories by avoiding generalizing language that makes assumptions about how participants behave.

Generalizing language such as ā€œlike most of us,ā€ ā€œas you know,ā€ or ā€œlike everyoneā€ can be exclusionary, implying that only normal people fall within the category.

Try language instead, like ā€œmany people,ā€ ā€œyou may experience,ā€ or ā€œsome people.ā€


Additionally, it is helpful to use language that considers the depth and origins of mental illness. Phrases that boil mental health down to ā€œthinking differentlyā€ or ā€œstop thinking bad thoughtsā€ do the opposite.

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Cautionary examples

ā€œContrary to what you think, you have control over your thoughts and have the power to change them.ā€

We never have complete control of our minds. Content should be written with an awareness of the complexity of beliefs and their connection to trauma.

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Suggested approach

Acknowledge challenges, not a future state of success. It is helpful to acknowledge how challenging it is to shift your beliefs and behaviour. It is essential to avoid generalizing how people may react to care and implying guaranteed outcomes.


Avoid providing conflicting solutions for conditions with different symptoms.

For instance, many patients who struggle with intrusive thoughts find it difficult to challenge unhelpful thoughts without support from a psychologist.

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Cautionary example

ā€œYour thoughts affect how you feel in many ways. Thinking about scary things will most likely make you feel uncomfortable. It’s helpful to take a negative thought and urge yourself to reframe the situation differently.ā€

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Suggested approach

Clarify symptoms and provide corresponding solutions that address them.

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Putting it into action

1ļøāƒ£ Self-reflection: Does the content generalize people’s behaviours?

2ļøāƒ£ Acknowledge and affirm challenges that inform certain behaviours.

3ļøāƒ£ Provide helpful solutions that connect back to acknowledged symptoms.